MARY

CURRENT STATE

Facebook discovery currently and referral from PATIENTS/CLIENTS. “I told so+so about you”

‘I’ve read what you’ve said”… they DM her. “Tell me more”

They want to know how this applies to THEM

They are scouring internet for info.

MELINDA FERINA (beauty broker)

CATHERINE MALLEY (patient groomer - teaches docs how to close the deal)

WHAT SHE WISHES

wishes the four STAGES were more visible. terms “age perception” “face mapping” how they see themselves

LEARNING — fears, what she learns about you, what intimidates you, comfort level, how she perceives herself, beliefs, mirror story, personality

CONSULTATION — preps them for the consult. “How close can you get to XYZ” - MARY’S RECOMMENDATION IS THE ONE. SHE DOES NOT NEED MULTIPLE VISITS. MARY RECOMMENDS ONE

SURGERY — pre-surgery prep, should she do it all at once? break it up into multiple? travel before? planning for a companion to support and assist, she works with physician as an advocate for patient

HEALING — when they need her most. SWELLING is a huge issue, Mary’s Healing Basket, she offers techniques for managing stress, “distraction therapy” , what to eat, how to wear/use binders, nutrition (whole foods versus vitamins)

BEYOND — maintaining results, skin health. Age, diet & lifestyle (smoking, rubbing, estrogen, sun damage, exercise). Post-op advisor, advocate for self-care.real practical advice, setting expectations

brand essence

approachable, organic, friendly, flowy, free, loving, warm, green,